
who would be the audience for your media product?
From research about other films similar to ours, a horror, we have been able to gather information about who our niche market are. I have used a web site called, Pearl and dean. This has helped me look at same genre films to ours and who where their biggest audience and who they aimed their film at. The film 'Halloween', which is a certificate 15 focused on the ages 15-24, 60% being male and 40% being female. This is the same with another horror film, 'The Unborn' who also focused on being 15-24 years old. Looking at this research, it helped us decide who we aimed our film at.
The picture above is Daniel 21years old and enjoys life. He is working as a mechanic and enjoys going and and partying and just having a good time with his mates. He enjoys music such as Drum n Bass, Garage and Jungle music and wears fresh clothing that his age group would wear in today's world. This would include such brands as, Fred Perry, Lyle and Scott, Original Penguin, Franklin & Marshall and would shop in such shops as Topman. He enjoys many different kind of media but in particular T.V. He watches such series as Shameless, The Inbetweeners and music channels like, MTV and Kiss. To perhaps help our film appeal to Daniel we have included branded clothes that are worn by Shaun the victim and throughout the whole film other people would wear noticeable branded clothing. We could of also added in a clip of a soundtrack when introducing Shaun into our film for the first time which also could of helped appeal to people such as Daniel.

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